For close to thirty years I have created value where technology, business and culture meet: leading digital and AI transformation at scale, driving M&A and integration, and helping turn a traditional broadcaster into the leading digital media business in the Netherlands.
I create value where technology, business and culture meet. Across close to thirty years in media, telecommunications and consulting I have led digital and AI transformations at scale, driven M&A and integration, and built high-performing teams and winning culture that make change last.
As an executive board member and Chief Technology Officer I most recently led technology, data and AI at RTL Nederland. Before that I held CTO and executive board responsibility at UPC and Ziggo, and led engineering as a Vice President at Liberty Global. Between those operating roles I spent two years as an independent advisor, including a senior advisor and managing director engagement with Accenture.
I bring a multicultural background, having worked across the Middle East, Africa, Italy and the Netherlands, and I lead comfortably across cultures and in five languages.
Currently I run my own advisory company, Pepper Technology, and focus on C-suite mandates and board work in business transformation, technology, data and AI.
Take a senior leadership seat to set technology and AI direction, set ambitious goals, lead transformation and build the organisation around it to achieve visible and sustainable bottom line results. Having carried that responsibility on executive boards in media and connectivity, I bring the same operating experience to your leadership team.
Good fit whenyou are scaling, transforming or integrating after a deal and want a steady, senior hand.Work with your executives on strategy, transformation and value creation, or hold the CEO / CTO / CDO role on an interim basis while you search for a permanent hire. Close enough to be useful, independent enough to be honest.
Good fit whenyou need senior judgement quickly, without a permanent commitment.Bring technology, data and AI strategy, along with governance and risk, into sharper focus at board level, as a non-executive director or supervisory board (RvC / RvT) member, and act as a critical strategic sparring partner.
Good fit whenyour board wants credible, current technology expertise contributing to the big calls.Setting a direction that a business and its board can commit to, then carrying it through to execution.
Deep sector knowledge across broadcast, streaming and connectivity, from consumer experience to core platforms.
Leading technology M&A, post-deal integration and the partnerships that turn a strategy into reality.
Operating at executive board level, translating technology into board decisions and embedding governance, risk and ESG.
A radical approach to agentic AI, and clear about where it reshapes the operating model, not only the tooling.
Building the culture and teams that make transformation stick well after the strategy is signed off.
A few of the results I am most proud of, across three decades of building and transforming.
Helped grow RTL's Videoland into the number one local streaming service in the Netherlands, part of record results five years running.
Led the AI and digital transformation that ranked RTL Nederland first in Dutch media (DX300, 2023 to 2025).
Put the customer first at UPC and Ziggo, cutting incidents, support calls and field visits along the way.
Helped treble RTL Nederland's EBITA in the space of six years, from 2019 to 2025.
Advisory board member of the peer community for senior technology leaders in the Netherlands.
Mentoring through RISE, focused on gender diversity in media, and developing a mentorship programme with Stichting Studiezalen.
Completed the Supervisory Board Programme (Commissarissen en Toezichthouders). Open to RvC / RvT and non-executive appointments.
I speak at industry conferences and on podcasts, convene senior technology leaders on the questions that matter now, and write on AI adoption and transformation at scale. A selection is below, with more talks and appearances to follow.
How a five-week "moonshot" in RTL's Content Supply Chain sparked a shift to 8× faster execution, with the average business idea now reaching production within 24 hours. Why GenAI alone does not transform execution, and how pairing AI with a fundamentally different operating model turns AI investment into measurable business value.
Why so many AI initiatives stall as isolated pilots, and how to build your own coherent AI roadmap that makes learning and scaling structural rather than accidental. Published in AG Connect, issue 1, 2026 (IT-studies).
Read the article on AG ConnectAcross industry events I contribute as a speaker, lead moderator and jury member.
Lead moderator at CIONET's flagship gathering, convening senior digital leaders on how autonomous, agentic AI is reshaping business, governance and leadership.
Shared strategic priorities with senior executives from more than 30 major media organisations across North America and Europe.
Opened the forum's first Deep Dive on RTL Nederland's AI transformation, sharing the learnings to date at the Optimistic Leadership edition at AFAS Live.
Hosted the CIONET NL Advisory Board at RTL and presented on the technology, data and AI behind its digital transformation.
Joined more than 160 senior media executives at IBC for sessions on organisational design, media technology, data strategy and cloud production.
Excellent in Italian, English, French and Arabic. Fluent in Dutch.
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